The September St. Petersburg City Council Primary Election date is rapidly approaching. As it does, the money race is starting to get hot too. Not surprisingly, the hottest part of the track in the money race is the crowded field for the open District 3 seat being vacated by Bill Foster. Stay tuned for the real surprise here, however.
In the contest for the other open seat, Renee Flower's District 7, the first reporting period leader, Gershom Faulkner's torrid fundraising pace slowed remarkably. The most recent reporting period is a short period from July 1 through August 3rd. Faulkner has now reported raising a total of $12,598. However only $1,575 was raised in the most recent period. and Faulkner has spent most of the money already, having spent $11,933.
Faulkner's only opponent, Wengay Newton is not in any better shape financially. Newton has reported raising only $2,900 so far and has spent $2,100. Faulkner's fundraising pace is expected to pick up. His bipartisan support is starting to kick in. At a recent fundraising event hosted by a high profile financial services executive, it was announced that Faulkner was receiving support from an unlikely confluence of sources that will ensure that he will have the funds necessary to compete vigorously for this seat. Stay tuned.
The District 1 seat is currently held by Herb Poslon, who was appointed to fill State Representative Rick Kriseman's seat. Polson has picked up his fundraising pace dramatically. Polson now reports raising a total of $14,455, with nearly $11,000 raised in July. Polson has been a relative piker when it comes to spending that money, having expended only $2,503 to date. His only opponent, Bob Kersteen has raised only $2,500 and has spent $1,600. Looks like Polson is in good shape here.
Incumbent Jamie Bennett's fundraising continues to lag in his bid for reelection to the District 5 seat. Bennett who eschewed raising money when it was uncertain he would be opposed, has raised only $3,300 so far. However, neither of his opponents have demonstrated any fundraising prowess to date. Between them they have only raised about $1,100 and have spent about half of that. Jamie needs to pick up the pace to avoid any nasty surprises, however.
That brings us back to the District 3 donnybrook. The big surprise here is that Ed Montanari is not leading the fund raising in this district. Montanari, who ran Bill Foster's campaign last cycle, is raising serious money, having raised $12,695 to date. However, Bill Dudley, who ran against Foster 4 years ago, is leading the money race for this seat. Dudley raised $16,705 in July bringing his total to $17,524. Cathy Harrelson is trailing the field here, having raised a total of $7,772 so far.
Montanari is leading this district in expenditures so far as the campaign signs springing up around town would seem to indicate. Montanari has reported spending nearly $7,000 to date. leaving only about $5,500 on hand. The Mallard Group continues to be a big drain on the Montanari campaign funds, raking in over $2,300 in July alone. Signs costs for Montanari were over $3,100.
Dudley has spent nearly $5,000 to date, almost all of it in July. Dudley has also spent heavily on signs, about $2,600 in July. He also spent nearly $700 on an ad in the St. Pete Times and another $500 plus on T shirts. Cathy Harrelson , as behooves a financial manager, has spent the least so far. Harrelson's total expenditures are just $3,800. The vast majority of her spending has been on campaign literature and signs.
The District 3 race will be by far the more competitive of the two primary races. Coach Dudley seems to be in very good shape with over $12,000 in the bank and signs proliferating throughout the district. Montanari's spending on the Mallard Group will be showing up in a mailbox near you soon. But he better raise more than the $5,000 he has on hand to pay for the printing and the mailing. If Harrelson wants to get into the general election, she is going to need to pick up her pace in a big hurry.
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The Mallard Group needs to pay more attention to what their candidates are blowing their money on.
Both Dudley and Montari have spent their money ridiculously badly.
Anyone who spends that much on signs is clearly running a poor campaign.
At least 75% of all expenditures should go to direct voter contact - that means mail, phones, radio, tv (a small cable buy would be feasible and useful in this race). The rest is for staff, overheard, and, yes, yard signs.
$800 dollars will get you all the yard signs you need. The winner is not the person who has the best quality yard signs or even the most yard signs. It goes to the person who knocks on the most doors and has the best, targeted paid media (paid phones, mail, radio, tv).
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